The Listing Process

What happens once you are ready to sell your home?



The Listing Process1. Comparative Market Analysis

To help you determine the best real estate listing price for your property, as your listing specialist, I will conduct a confidential, in-depth analysis of your property as well as current real estate and market trends. Your agent will:

  • Research and analyze active, pending, and sold listings using the Multiple Listing Service (MLSDEN®)
  • Research and analyze data from REALIST®
  • Assess the cost of any improvements and remodeling
  • Complete a detailed property valuation report for you

2. Preparing the Property

Your agent will schedule a free consultation of your property and provide:

  • An explanation of the entire sales process for selling real estate
  • Recommendations on preparing your property for sale
  • An expert consultation on selling a home
  • Effective marketing plans tailored to your specific property


3. Listing the Property

To simplify the complex process of organizing your listing, your agent will:

  • Prepare all listing documents for your approval
  • Prepare forms and questionnaires for the Multiple Listing Service (MLS)
  • Review public records and property data
  • Take interior and exterior measurements
  • Organize a marketing and advertising campaign
  • Take digital photos of the property
  • Place a “For Sale” sign at the property site
  • Arrange showing schedule and instructions
  • Schedule your first Open House


4. The Selling Campaign

In order to aggressively market your home, your agent will:

  • Publish your property online
  • Promote the listing through a network of brokers
  • Advertise your property
  • Provide weekly reports and results of all appointments
  • Assess advertising campaign and responses
  • Prequalify potential buyers
  • Conduct Open Houses


5. Receiving an Offer

As you receive offers from interested parties, your agent will:

  • Prepare and present the offer
  • Supervise the escrow deposit and track contingency deadlines
  • Remove all conditions set forth by the buyer
  • Coordinate the bank appraisal and home inspection
  • Manage communication between attorneys
  • Confirm all required legal documents are correctly prepared and signed
  • Resolve any problems arising during the sale period


6. Closing

Leading up to the closing date, your agent will:

  • Schedule inspections with the buyers agent
  • Reveiw title and help with any title encumbrances
  • Schedule the appraisal with the buyers agent
  • Prepare the house for final hand over
  • Schedule cleaning and debris removal if needed
  • Review all documents for accuracy
  • Ensure that all contingencies have been met
  • Prepare an escrow account statement
  • Arrange delivery of seller’s closing documentation and proceeds
  • Coordinate key transfer and troubleshoot any post-closing complications